Please send this document to the person or company managing your Google Ads. You will complete the account connection steps during onboarding with guidance from ClinicMonk™’s tech support team. Your Google Ads provider only needs to complete the tracking setup below.

​

You can also open this checklist, including the precautionary tracking script, as a Google Doc: Google Ads setup checklist (Google Doc).

​

During onboarding, ClinicMonk™’s tech support team will guide you through connecting your Google account to ClinicMonk™ and selecting the correct Google Ads account. You will need to sign in and authorize the connection; the support team will guide the process but will not complete these steps independently.

​

If this was not completed during onboarding, the clinic owner can follow Connect Your Google Ads Account to ClinicMonk™ before you continue with steps 3 and 4.

​

In Google Ads, go to Account Settings → Tracking.

​

Add this tracking template at the account level:

​

{lpurl}?utm_source=adwords&utm_medium={adname}&utm_campaign={campaignname}&utm_content={adgroupname}&utm_keyword={keyword}&utm_matchtype={matchtype}&campaign_id={campaignid}&ad_group_id={adgroupid}&ad_id={creative}

​

Please use the template exactly as written.

​

Use Google Ads’ test function to confirm the tracking template is working and that the clinic’s active campaigns open the correct landing page without errors.

​

If there are errors on an active campaign, please correct them before confirming the setup is complete.

​

In Google Ads, add the precautionary tracking script. This acts as a fail-safe if the UTM template does not capture attribution correctly.

​

The script and its step-by-step setup are in Step 4 of the Google Ads setup checklist (Google Doc): where to add it in Google Ads, how to paste and name it, how to authorize and preview it, and how to set it to run hourly. Please copy the script exactly as written. The clinic’s website company handles the separate website tracking setup.

​

Once the UTM template and precautionary tracking script have both been added and tested, please let the clinic know that its Google Ads setup for ClinicMonk™ is complete. Please also keep campaign, ad group and ad names unique, and avoid renaming them after they begin collecting data.